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Professional Dog Trainers Making an Impact on Their Community

By Professional Dog Trainer · Comments (0) · Tuesday, May 10th, 2011

Lately, I’ve been thinking a lot about a book I read a couple of years ago. I’ve been thinking about how this book can help professionals advance their career in dog training. This book is called “Small Giants” and was written by Bo Burlingham who is an Editor at Large of Inc. Magazine.

Burlingham highlights eight businesses that have opted to stay small (even though they have the potential to go very big) and become exceptional employers and members of their community. These businesses are very diverse (from a rock musician to a storage company to a New York City restaurateur!); however, they have certain things in common:

They want to be the best at what they do;
They’ve been recognized by independent bodies for their work and/or community contributions;
They’ve had the opportunity to raise a lot of capital and become large companies, but chose another route;
They have company goals that include issues outside the main goal of making money – i.e., community, work environment, and lifestyle goals;
In order to achieve their non-monetary goals, they’ve opted to remained privately owned.

Now, I know that most dog trainers are not going to meet some of these criteria. Still, I think there are some wonderful lessons we can learn from these businesses about how to get involved in our community in important ways and how to treat our employees so they are loyal to the company. And, from the money point of view, in many ways, this book meshes very nicely with the Law of Attraction. Because these businesses have loftier goals than simply making money they attract good employees, goodwill from the community, good relationships with vendors and clients and money!

This was a fun book to read. It isn’t technical – it’s more like someone’s personal story – but it’s very inspiring and uplifting. I’ll leave the details for you to read about, and I highly recommend that you do.

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Categories : Dog Training Industry, Running a Dog Consulting Business

Tags : become a professional dog trainer, career in dog training, certified dog trainer, training to be a trainer

Certified Dog Trainer Certificate – How Can I Purchase One

By Professional Dog Trainer · Comments (0) · Thursday, January 13th, 2011

While searching for keywords, I ran across this phrase. I am shocked and appalled that someone is actually searching the Internet for “How to Purchase a Certified Dog Trainer Certificate!” I would hope that no one who cares about dogs would think that simply purchasing a certificate qualifies them to become a professional dog trainer. I hope that the person using this phrase really meant to search for something like “what does schooling to become a dog trainer entail?” Or “what’s involved in becoming a certified dog trainer?”

Because the dog industry is not regulated and currently has no uniformly accepted standards, anyone can hang out their shingle and call themselves a professional dog trainer. One of my personal (and professional) goals is to help professionalize our industry – which includes comprehensive education and standardized testing for professional dog trainers.

In the last 50 years, our society has changed drastically. When I was a kid my mother would go to work, my brother and I would go to school, and my dog Spot would roam the neighborhood. This was pretty normal for most dogs, at that time. This practice provided them with the opportunity to socialize and learn how to live in their world, as well as providing ample mental enrichment and physical exercise. Today parents go to work, kids go to school, and dogs stay indoors (often in a crate or other confined area) or in the back yard. There are both good and bad consequences to both of these scenarios.

In the good ol’ days dogs:

	Pros		Cons
–	self socialized	–	were hit by cars
–	had plenty of mental enrichment	–	were injured in dog fights
–	had plenty of physical activity	–	were shot by irate neighbors
–	generally learned good house manners	–	generally lived short lives
		–	were shot or euthanized if they had behavior problems

Today’s Dogs:

	Pros		Cons
–	are well-cared for, physically	–	don’t get enough exercise
–	are beloved and pampered pets	–	are bored out of their minds
–	generally live longer lives	–	are improperly socialized
–	owners’ are more likely to seek professional help for behavior problems	–	are often aggressive with other dogs and humans
		–	are generally unruly
		–	Often don’t learn good house manners
		–	Are more likely to have separation issues

The point of this chart is to illustrate that the problems we see with dogs today are much more complex than the problems of 50, or even 20, years ago. Owners are less willing to give up their dog simply because it has behavior problems and will go to the expense and trouble of hiring a consultant.

However, because the problems are more complex, consultants need more formal education. Aggression and anxiety are high-stakes problems and if you don’t know what you’re doing, you risk serious injury to people and dogs, potential death to other household pets (and occasionally, but rarely, humans), and death to the dog displaying these problem behaviors. Even with less serious behaviors such as housetraining, jumping up and digging, if the problems are not resolved the dog often ends up in a shelter.

To sum up, I hope everyone who cares about dogs will encourage professionals to become certified professional dog trainers, and to always continue educating themselves. The scientific community is doing fascinating and wonderful things in the areas of behavior and cognition, and we are learning more and more about dogs every day!

Two organizations certifying dog trainers that I recommend are the Certification Council for Professional Dog Trainers (www.CCPDT.org) and the International Association of Animal Behavior Consultants (www.IAABC.org)

If you’d like to learn more about how to become a dog trainer, please visit https://becomeaprofessionaldogtrainer.com.